juloot's MetaYeda #3 feat. Neal Stephenson's Lamina1 Unviles its Open Metaverse vision, ARMANI presents "Rewrite the Code" in Fortnite, AXA Hong Kong enters the Sandbox Game
juloot's MetaYeda #3 feat. Neal Stephenson's Lamina1 Unviles its Open Metaverse vision, ARMANI presents "Rewrite the Code" in Fortnite, AXA Hong Kong enters the Sandbox Game
Three things I've learned about the disruptive future of the Metaverse w/ Founder @ juloot, @MetaYeda, @YedaVerse
The Metaverse is becoming the new normal. A New Ciena global study indicates that 78% of 15,000 business professionals surveyed would participate in more immersive experiences like the Metaverse.
The business world is ready to move to the Metaverse and start using enhanced reality tools for collaboration and innovation. Steve Alexander, senior VP, and CTO at Ciena.
Globally, 71% said they could see the Metaverse becoming part of existing work practices. Moreover, 40% think their business will move away from traditional/static collaboration environments to more immersive virtual reality environments in the next two years. (Source: Capacitiymedia).
This vast interest in the Metaverse makes waves worldwide as experts gather together to co-imagine and co-create the Metaverse: From Dubai Metaverse Assembly, organized by DUBAI FUTURE FOUNDATION, Online GatherVerse Latin Summit, to VR/AR Association's Immerse Global Summit Europe in Madeira, Portugal.
Three things I've learned about the disruptive future of the Metaverse.
I divided the news according to your role in the industry. GAME-ON!
1# For Builders, Business leaders and Investors:
Neal Stephenson‘s Lamina1 blockchain technology startup unveils its vision and mission: Building the open Metaverse.
Sci-Fi author Neal Stephenson predicted cryptocurrencies and virtual worlds and even coined the term Metaverse in his 1992 Snow Crash novel. Now his startup company's vision and mission is unveiled in a White paper v 1.1:
To deliver a Layer 1 blockchain, interoperating tools & decentralized services optimized for the Open Metaverse –– providing communities with infrastructure, not gatekeepers, to build a more immersive internet.
Lamina's Twitter thread published on September 29th opens up by defining the industry's needs:
Read the full white paper here
2# For Brands and Metaverse Marketers:
ARMANI CODE presents "Rewrite the Code" an immersive experience created exclusively for Fortnite.
Credit: Armani beauty
Do you recall the INCEPTION Movie? Armani's "Rewrite the Code" experience is tweaking the time and space dimensions:
As time flows backwards, players race through maze-like speed runs to put the world forwards again. Players collect the code numbers needed to unlock the ARMANI CODE building, access the ARMANI CODE PARFUM bottle, and use its magnetic power to rewrite the code. Each speed run is an immersive mini-game, featuring a different ingredient drawn from the ARMANI CODE PARFUM collective composition….
The Fortnite game experience virtually gamifies the ARMANI CODE PARFUM philosophy for moving forwards in a backward world. The Protagonist story, which unfolds in the new campaign ad, goes hand in hand with the game. You can play it here via Epic Games.
I enjoyed watching the new campaign ad:
Credit: Armani beauty
The new Armani Code Parfum is crafted as a statement bottle with a unique, rounded-square shape, the new Armani Code is refillable, reflecting the brand’s commitment to sustainability.
3# For Enterprise and Cooperate Executives:
AXA is partnering with Sandbox Game to co-create the future of insurance in the Metaverse.
AXA Hong Kong is the first Hong Kong-based insurer to enter The Sandbox decentralized Metaverse. The insurance company acquired a 3x3 LAND to provide an innovative interactive space for its customers.
Through its Virtual land, the company will endeavor to provide fresh digital experiences to its customers, partnering to co-create the future of insurance in the Metaverse. (Source: Marketing Interactive)
Watch Axa VP Innovation, Cyrille Magneto, at VIVATECH 2022, explaining why gamification is important for Axa's future growth and why they bought land on The Sandbox as part of their digital strategy.
Clip Credit: Interactive Studio / Metaverse Studio, France.
Quote of the Week
The Metaverse represents the evolution of our lives online –– graduation to rich 2D and 3D worlds in which we fluidly create, explore, socialize and transact. As we usher in this bold new era of content creation and participation, we must revisit the
centralized business models of Web2 to empower creators and consumers with greater agency, ownership and privacy. Source: Lamina1 White Paper 1.1
AI Art of the Week
Ben Poole shared DreamFusion’s gallery. Can you create new art with it?
How does DreamFusion work? (a simple explanation for geeks)
Given a caption, DreamFusion uses a text-to-image generative model called Imagen to optimize a 3D scene. We propose Score Distillation Sampling (SDS), a way to generate samples from a diffusion model by optimizing a loss function. SDS allows us to optimize samples in an arbitrary parameter space, such as a 3D space, as long as we can map back to images differentiably. We use a 3D scene parameterization similar to Neural Radiance Fields, or NeRFs, to define this differentiable mapping. SDS alone produces reasonable scene appearance, but DreamFusion adds additional regularizers and optimization strategies to improve geometry. The resulting trained NeRFs are coherent, with high-quality normals, surface geometry and depth, and are relightable with a Lambertian shading model. (Source: DreamFusion3D).
I'll see you in the Metaverse. GameOn!
🕹Elhanan Gazit, Ph.D., is a Gaming and Metaverse Strategist, Advisor, Entrepreneur, Investor, Speaker, Video Games Scholar // Founder @ juloot, @MetaYeda, @YedaVerse, Ex-Founder and CEO @ MetaverSense Ltd. Let's connect: https://linktr.ee/VRider